The House Crowd 2017-10-11T13:01:23+00:00

195 pieces of
coverage achieved

New investors resulting
from online coverage

Frazer Fearnhead established
as industry expert

Brief

The House Crowd launched in 2012 as the world’s first property crowdfunding platform, democratising property investment by enabling people to invest in bricks and mortar for £1,000.

In 2015, Rumpus was tasked with raising The House Crowd’s profile amongst UK investors who often don’t recognise property crowdfunding as a credible mainstream investment option.

Approach

We devised an awareness-boosting media relations strategy to secure coverage across national, trade, regional and broadcast media. This included bolstering the company’s credibility by establishing CEO, Frazer Fearnhead, as an industry thought leader.

We generated a stream of quality content, launching targeted media relations campaigns to promote new products or developments.

Results

195 pieces of coverage achieved to date. Titles include: Financial Times, The Telegraph, This Is Money, Radio 4, The Times and The Daily Express

The majority of investors reported discovering The House Crowd through media coverage

Frazer Fearnhead’s first book ‘The Alternative Guide to Property Investment’ reached bestseller status following launch campaign

Online media coverage proved to drive new registrations on The House Crowd’s website

CEO, Frazer Fearnhead, established as an opinion leader in alternative finance, driving up inbound media enquiries

Client increased PR budget thanks to results achieved over 2015/16

Contact Us

We can do the same for your business – just call 0161 942 9988