Sequre Property Investment 2017-10-19T10:24:30+00:00

Over 70 pieces of national coverage

Took the company from 3 employees to 80

Over 100 sales leads generated through telephone monitoring

Brief

In 2014, Rumpus was tasked with raising the profile of buy-to-let specialist, Sequre Property Investment. The brief was to elevate newly launched Sequre above its competitors, generating direct sales enquiries.

Sequre’s brand needed building from scratch, with Rumpus developing a strategic PR plan to position the company as the best option for buy-to-let property investment.

Approach

  • Media relations: Wumpus focused on establishing Sequre’s managing director as an opinion leader on buy-to-let. This involved producing varied, targeted content including comments, profile pieces, company news and survey-led articles, as well as multiple investor case studies to show proof
  • Direct marketing: creation and management of quarterly digital company newsletters and targeted eshots
  • Event management: after an initial media launch to establish Sequre as a competitive company, we organised and hosted a seminar for 100 prospective investors at Manchester’s Etihad Stadium. This helped to cement Sequre’s status as a trusted and ethical property investment company. The event sold five properties on the spot, with six additional sales post event
  • Social media: We established Sequre’s social media platforms, Twitter, Facebook & LinkedIn

Results

Over 12 months, 78 pieces of coverage were achieved in titles including: The Times, The Sunday Times, The Telegraph, The Sunday Telegraph, The Financial Times and Investors Chronicle

In under a year, Sequre grew from three staff to fifteen, receiving over 3,000 enquiries per month. Sequre doubled its PR spend after just five months

After reading an article in the Sunday Times, an investor spent over £750,000 on property

Graham Davidson is now regularly featured in national press as a property expert

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