From zero to 44,000 likes on Facebook
From zero to 15,000 followers on Twitter
Doubled distribution coverage
After three years of providing trade PR support to flavoured water brand, Perfectly Clear, Rumpus was asked to create social media channels and grow the brand’s online presence, targeting consumers directly.
Perfectly Clear had been regarded as a soft brand, but had few direct competitors. The brief was to help generate brand awareness amongst its audience, support distribution, launch new flavours and develop brand voice through a regular blog.
We created Facebook, Twitter and Instagram accounts and built a loyal following on each.
After building this baseline, Rumpus helped Perfectly Clear to formulate an irreverent campaign to further boost engagement and highlight its sugar free status. Jumping on the consumer’s growing awareness of hidden sugars, the ‘No S**** Science’ campaign gained cut-through for the brand’s key message – Great taste, Zero sugar.
Throughout this period, we created series of video and competitions to keep building the Perfectly Clear community.