Kidscan 2017-10-09T20:24:53+00:00

£80k raised through partnerships

100% increase in web traffic

367 pieces of coverage

Brief

Salford-based children’s cancer research charity, Kidscan, needed to raise awareness of the vital work it was doing to find better, gentler treatments for childhood cancer.

Raising the charity’s profile both locally and nationally would help to attract fundraisers and drive donations. A low budget creative approach was required to meet the brief guidelines.

Approach

We provided Kidscan with an ongoing press office function, boosted by creative awareness campaigns which were implemented over key dates such as Childhood Cancer Awareness Month.

We used the targeted digital campaign, I Miss, to highlight the huge difficulties suffered by children undergoing harsh cancer treatments. The campaign centred on two videos of childhood cancer sufferers, Gracie and Laura, who shared the things they missed from life before cancer. Viewers were asked to give up one thing they would miss for a week, such as a takeaway coffee, and donate the money to Kidscan.

Results

367 pieces of coverage achieved, including national and broadcast

£80k and counting raised through corporate partnerships secured by Rumpus

100% increase in website traffic driven by I Miss campaign

23,000 views achieved through I Miss YouTube video

510,000 impressions and 5,000 post engagements achieved on social media for I Miss

Contact Us

We can do the same for your business – just call 0161 942 9988