Clearly Drinks Ltd 2017-10-06T15:12:38+00:00

300 pieces of trade coverage

Acquisition from NorthEdge Capital Fund

50 pieces of business press profile building

Brief

Bottler and soft drinks manufacturer, Clearly Drinks, required a sustained PR campaign that would raise the profile of both its branded portfolio and the company.

The company has a number of trader brands and hero brand, Perfectly Clear. The program needed to make an impact with several key audiences: mainly independent retailers and business press.

Approach

  • Trade press engagement: sustained trade press coverage was needed to get the brand in front of retailers. We established Clearly Drinks as an industry thought leader through insightful feature contributions, news releases and strategic advert placement.
  • Regular business updates on successes
  • We used LinkedIn to build the corporate story
  • Positioned Clearly Drinks as the low sugar drink champion
  • Aligned Clearly Drinks with the Sugarwise movement

Results

Developed support strategy to attract investment

In 2017, Clearly Drinks used its profile to attract a majority acquisition from NorthEdge Capital

20 million bottles of Perfectly Clear were sold in 2016

300 pieces of targeted coverage achieved since 2015, establishing Clearly Drinks as a serious soft drink producer

50 pieces of business-related coverage secured

Radio interviews secured for leading spokesperson to take part in the sugar debate

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